top of page
As seen in the

Inside: Anxiety Relief Necklaces Didn't Look Like Jewellery Women Wanted to Wear. We Changed That.

ChaLuMu Co-founder Natasha

By Natasha M.

Last Updated April 30, 2026

What started as something personal is now helping women across the world manage anxiety every day.

Brown and Cream Winter Fashion Photo Collage Facebook Post (1920 x 1080 px) (1)_edited_edi
ChaLuMu Cofounders-

Hi, we’re Megan and Natasha, co-founders of ChaLuMu.

​We’re two mums and lifelong friends from the UK who recognised that while tools for anxiety already existed, they often felt impractical, clinical or not something women would naturally reach for, so we set out to change that.

Woman sitting on the edge of the bed

THE PROBLEM WITH ANXIETY....

Is that it doesn’t show up when it’s convenient.

It hits in the middle of your day. When you’re busy, overwhelmed, already juggling everything else.

Racing thoughts. Tight chest. That feeling you can’t switch off.

And in those moments, most solutions aren’t practical.

SO WE MADE SOMETHING DIFFERENT. Necklaces that look like regular jewellery but are designed to help you regain control when anxiety hits.

ChaLuMu(8) (1).jpg
Moon Leopard Anxiety Relief Necklace

£24.99

"ABSOLUTELY stunning and really practical . BOUGHT 2 . Anxiety and grief aid .... Will maybe treat myself to a third ... watching for discounts 😉 Also forwarded to a friend 🧡"

Micky G

The Real Reason We Started ChaLuMu…

"What we came to understand is that Anxiety can take hold at any stage of life and when it does, it can have a profound impact on how you think, feel and function day to day."

Over the years, we both experienced domestic abuse, grief and significant health challenges, all of which left us dealing with severe anxiety.

While those experiences are deeply personal, they also highlighted something much broader, that anxiety isn’t limited to one type of person or one moment in life. For many women, it can be triggered by a single significant event or a combination of pressures over time, often building quietly before becoming overwhelming.

37.1%

 of women in the UK report high levels of anxiety

1 in 10

people in the UK are living with an anxiety disorder at any one time

60%

of UK adults say anxiety has interfered with their daily lives in the past two weeks

Take 10% Off Today with Code: BREATHE (Limited Time)

It wasn’t about having more advice or more techniques.

"It was about having something practical, something small, accessible and easy to use in the moment, when anxiety actually takes hold."

Because when it HITS, you don’t have time to think, you need something immediate.

We Realised

WHY DOES THIS MATTER SO MUCH TO US?

Because, we know how quickly it can take over, because we’ve lived it and we couldn't find anything that helped us, that we actually wanted to wear. So we made it ourselves. 

Megan ChaLuMu Cofounder

THE IDEA

So the focus shifted to practicality.

Creating something that fits seamlessly into everyday life, something discreet, simple, and easy to use in the moment.

But just as importantly, it had to look good.

Because for something to be used consistently, it needs to feel natural to wear, not like a traditional anxiety aid, but like something you would genuinely choose to put on.

9A19DC93-7F81-428B-84F1-4DE5054FB304 (1).jpg

WE'VE CREATED A WIDE RANGE OF DESIGNS

Partly because we genuinely love the creative side of it and partly because we know one style doesn’t suit everyone.

Some women go for something bold, others want something more simple and understated.

It needed to feel like something you’d actually choose to wear, not something that feels like a compromise.

ChaLuMu(9) (1).jpg

WHAT IN THE CHALUMU IS AN ANXIETY RELIEF NECKLACE?

Simply put, a ChaLuMu anxiety relief necklace is a tool you can use in the moment to help calm your nervous system when anxiety arises.

You inhale through your nose, then gently exhale through the pendant.

It’s simple, but effective.

Controlled breathing is widely recommended, including by the NHS, as a way to help manage anxiety.

What we’ve done is make that something you can use easily, wherever you are, without it feeling obvious or out of place.

Our necklaces are designed to look like regular jewellery, not a typical anxiety aid, so you can wear them every day and use them whenever you need to.

Whether that’s at work, in the car, out in public or at home, it’s there when anxiety starts to build.

Why Women Across the World are Using our Necklaces

✅ Because they’re simple.
✅ Because they’re always there.
✅ Because they work in real life, not just in theory.
                                    💛💛💛
✅ Because they look just like beautiful jewellery.
✅ Because each and every one is designed and made by hand.
✅ Because they are all tarnish free and hypoallergenic.
✅ Because they work to calm anxiety in the moments you need it the most.

With 100's of 5 Star Reviews and customers across the globe, these are just some of the reasons our customers love our pieces.
Title(4)_edited.png
ChaLuMu HQ

OUR BESTSELLERS

If you're ready to have something you can actually use when anxiety hits, these are the pieces our customers reach for first.

Take 10% Off Today with Code: BREATHE (Limited Time)
✔ Highly rated by our customers
✔ Fast dispatch
✔ Free UK delivery over £30
✔ 30-day returns

We accept the following payment methods:

Mary C

“2nd time ordering and not disappointed. Beautiful necklace, I ordered the silver one as its unusual to see animal print on silver. Arrived really quickly and the packaging is on point. Great for my anxious days.."
"Fabulous. The design is beautiful. I've really found it helps me in stressful situations. Highly recommended. (photos do not do this justice)"

Jennifer Knowles

Title(4)_edited.png
Title(4)_edited.png

Micky G

“ABSOLUTELY stunning and really practical . BOUGHT 2 . Anxiety and grief aid .... Will maybe treat myself to a third ... watching for discounts 😉 Also forwarded to a friend 🧡."

Sue Bremer

“I wouldn't normally leave a review but I am so impressed with this. I purchased this necklace at the sale price, absolute steal, worth a lot more. The design is stunning. The packaging was superb and it arrived within a few days. I've found that I'm a lot more anxious these days (I blame the menopause) and this has been a fabulous way to manage it.."

Nicky P

"Mine is perfect thank you. I love the design and how easy it is. Will definitely order other designs. Beautiful packaging as well."

Kathy

"Love mine! It’s been really helpful and works well. Looks fab. Arrived quickly."

Kirsty

"Received this necklace through the post today and love the design of it. Was packaged lovely aswell. I’ve been looking for something to help a bit with my anxiety and can’t wait to wear it."

Nika

"Great necklace. Looks fab. Helps when I’m anxious or stressed."
Title(4)_edited.png
Title(4)_edited.png
Title(4)_edited.png
Title(4)_edited.png
Title(4)_edited.png
Title(4)_edited.png

EVERY GREAT PIECE, STARTS SOMEWHERE SMALL

1 (1).jpg
2 (1).jpg
3.jpg
Megan holding an early version that didn’t make the grade.(1) (1).jpg
Nazar Anxiety Relief Necklace
Nazar Anxiety Relief Necklace
Model wearing ChaLuMu Anxiety Relief Necklace and earrings
ChaLuMu Anxiety Relief Necklace with Personalised Birthstone
Silver Hearts Anxiety Relief Necklace
Silver Hearts Anxiety Relief Necklace

We didn’t set out to build a brand. We just needed something that actually helped.

Now it’s helping women across the world.

bottom of page